Do more deals, learn new exit strategies, and get a better ROI on your marketing - for $197 a month.A Community for Investors, Built by Investors
The goal of this group is to flip all 6 of these things you've struggled with into strengths in your deals, your marketing, and your business.
You Feel Like You're Leaving Money On The Table By Not Doing More Than 1-2 Exit Strategies
You are getting leads but are only wholesaling or flipping (and maybe buying a rental every now and then). And you feel like you could be closing more deals if you knew how to do subject to, novations, or owner financing.
You Don't Know How to Structure Deals Properly
Running the numbers on a BRRRR or a flip is one thing. Running them on a sub-to or a novation is a different animal - and if you're not confident in that math, you either pass on the deal or structure it wrong and find out later.
You Have No Roadmap for Which Exit Strategy Fits Which Deal
Every deal has a right exit - wholesale, sub-to, novation, owner finance, contract for deed, fix and flip - and the hard part isn't knowing the options, it's knowing which one fits this seller, this house, this situation. Without another investor to bounce it off, you're making that call alone every time, and defaulting to wholesale or passing altogether when you're not sure.
You Don't Know Where to Put Marketing Dollars & Feel Like You're Guessing
SEO, Facebook, Google, direct mail - you know you need marketing, but not which channel actually deserves your budget. So you spread it thin across everything, or throw money at whatever worked for the last investor who told you about it.
You Feel Like Your Sales Process, Follow Up & CRM is broken (or don’t even have any systems at all)
Leads come in, calls happen, some deals close and some don't - but you couldn't point to exactly where the breakdown is. Your CRM, your follow-up, your script, your sales ability? Without someone auditing the actual system, you keep guessing at fixes instead of finding the one that's actually costing you deals.
You Want to Scale But Don't Know How to Do It Without Crashing and Burning
You know you could push for more deals. But every investor who's scaled fast without a system has a story about the month it almost broke them. You want the volume - you just don't want the stress, the fires, or the burnout that usually comes with it.
Every week we get on Zoom and break down your deals - your leads, the contracts you've got locked up, the ones that fell through, and the exit strategy you're not sure about. We also cover your marketing and KPIs. Then we tell you what to fix, what to walk away from, and what to double down on. Custom advice for your business, from someone who's locked up 300+ contracts in the last 2 years and managed over $20M in paid ad spend.
Who Is Caleb Luketic?
“I’m Not Some Guru Teaching Stuff I don’t Do. I'm doing the deals myself right now too."
- Runs Favor Home Solutions in East Tennessee - wholesaling, creative financing, subject-to, owner financing, rentals
- Locked up 300+ contracts in the last 3 years in my REI business
- Also run Steel Marketing, a digital marketing agency working exclusively with real estate investors and home service businesses
- Managed $20M+ in ad spend across Google & Facebook
- Been the marketing engine behind 7 and 8-figure brands like Results Driven and Simple CFO
- Every framework taught in the Real Estate Deal Lab is one I'm running in my own business this month - not a playbook from five years ago
Let's Break Down Everything You Get
All Of This For $197/mo
Weekly Live Coaching Calls
Every week, get on Zoom with me, my team & other active investors. Real questions, real deals, real answers - not a pre-recorded course you'll watch once and forget.
Live Deal Analysis
Bring the deal you're not sure about and get it broken down live - numbers, terms, and exit strategy - before you make a mistake or let a great deal slip through your fingers
Exit Strategy Training (Wholesaling, Flips, Rentals, Sub-To, Novations, Contract for Deed, Owner Financing)
Maybe you're a one-trick pony - you only wholesale, or you only flip. Learn sub-to, novations, owner financing, and more so you convert more deals off the same marketing spend, instead of walking away from a lead that doesn't fit your one strategy.
Sales Call Reviews
We'll break down your actual calls - not hypotheticals - so you know if it's your script, your tonality, or your offer that's killing your conversion.
Marketing Channel Analysis
Know exactly which channel is pulling its weight and which one's bleeding you dry, so you stop guessing where your ad dollars go.
SEO, Google Ads & Facebook Ads Training
Learn to run your own campaigns from the ground up - or know enough to keep whoever's running them honest.
Business Branding Starter Kit
Google Business Profile setup, reviews, reputation - the credibility infrastructure that makes sellers pick you before they even call.
How to Use AI in Your REI Business
Practical AI use for your business - call transcripts, follow-up, content - not hype, just what's actually working right now.
A Community of Active Investors
Investors doing 2 deals a year and investors doing 15–20 a month, all in the same room, trading what's working and keeping each other out of bad deals.
If you're actively doing (or trying to do) real deals, this is built for you.
If you just want to watch courses and never bring a deal to the table, it's probably not.
New & Part-Time Investors
- Doing your first few deals or still closing 1–2 a month
- Not sure which exit strategy fits which seller situation
- Want eyes on your contracts and numbers before you sign
- Tired of guessing alone on every deal
Full-Time & Scaling Investors
- Closing double digits a month and looking to systemize further
- Want a sounding board for bigger, more creative deals - sub-to, novations, owner finance
- Running your own marketing and want it dialed in without hiring an agency yet
- Ready to push volume but want someone checking the numbers first
$197/mo. Locked in For Life.
This is ground-floor pricing. As the library grows and the group fills up, the price goes up - but if you lock in now, you stay at $197 forever.
Real Estate Deal Lab
- Weekly live coaching calls with me & the team
- Live deal analysis on your contracts and numbers
- Full exit strategy training - wholesaling, flips, rentals, sub-to, novations, contract for deed, owner financing
- Sales call reviews
- Marketing channel analysis
- SEO, Google Ads & Facebook Ads training
- Business branding starter kit
- How to use AI in your REI business
- A community of active investors - and more
The No-Risk Guarantee
Show up to the calls. Bring your deals. Post in the community. If you don't feel like it's one of the best investments you've made in your business - I'll refund you. No questions, no hoops, no awkward emails.
Questions? We've Got You.
Stop Doing Deals Alone. Join The Community That’s Built To Help You Do More Deals
$197/mo for a room full of investors, a weekly deal and marketing review, quarterly masterclasses, a full training library, and direct access to Caleb and his team. Locked in for life. No contracts. Money-back guarantee.
Join the Deal Lab - $197/mo →