Your Fractional
Marketing Director
for $197 a Month.
Led by Caleb Luketic — $20M+ in paid ads managed, built multiple 7-figure businesses from scratch, and has been the marketing engine behind 7 & 8 figure brands like Results Driven, Simple CFO, Favor Home Solutions, and more.
A weekly coaching call, complete video training library, quarterly deep-dive masterclasses, and a private online community — to help you dial in every one of your marketing channels.
If This Sounds Like You,
You're in the Right Place.
The goal of this group is to flip all 6 of these things you've struggled with into strengths in your marketing, systems, and operations.
You're burning money on marketing and can't tell what's actually working
You've got money going out the door across Facebook, Google, SEO, direct mail, cold calling — maybe all of them. Something's working. Something's not. But without someone looking at your numbers with you, you can't tell the difference, and you keep spending anyway.
You want to grow but don't know which lever to pull next
Maybe you're plateaued at the same revenue you hit 12 months ago. Maybe you're ready to break through and just don't know where. Either way, you don't need more options — you need someone to look at your business and tell you exactly which channel to double down on, which to cut, and which to add.
You have no roadmap — no idea what to do first, second, or third
Every marketing "expert" online tells you their channel is the one you need. SEO guys say SEO. PPC guys say PPC. You're left guessing at the order of operations and spreading yourself thin on everything. You need a clear sequence — do this first, this second, this third — built around your business, not a course.
You're the bottleneck — running marketing, sales, ops, and everything else
You're the acquisitions guy, the sales closer, the ops manager, and somehow also the marketing director. Marketing is the thing that keeps falling off because there's no one driving it. You don't need another task on your plate — you need a fractional marketing director who shows up every week and keeps you moving.
Your leads aren't converting — and you don't know if it's the marketing or the follow-up
Leads are coming in but deals aren't closing. You assume it's a marketing problem, but half the time it's actually a CRM, follow-up, or systems problem. This group isn't just about marketing — we dial in your CRM, your follow-up sequences, and your operating procedures too. Better systems convert more leads, and we cover both.
You want to scale but you've been burned before
You've got a channel that works at $2K/month but you're scared to push it to $5K or $10K — because the last time you trusted someone with a bigger budget (maybe an agency, maybe yourself), it went sideways. You don't need to take the leap alone. You need someone in your corner looking at the numbers before you hit go.
A Marketing Coach in Your Corner.
Every Single Week.
Think of it as a fractional marketing director — for a fraction of the cost. You get me, my team, and a room full of other business owners that you get to learn from, grow with, and watch everyone overcome their biggest obstacles in their business — every week, together, on Zoom.
Whatever You're Running — We'll Help You Dial It In.
Everything You Need.
Nothing You Don't.
A live coaching call every week. Quarterly masterclasses. A growing training library. And a private community so you're never stuck alone between calls.
Weekly Zoom Coaching Call
60–120 minutes with me and my team. I open with what I'm seeing in the marketing world right now — algorithm shifts, new ad platforms, what's working, what's dying. Then the rest is yours.
- Open Q&A — bring your campaigns, your numbers, your roadblocks
- Live campaign breakdowns and strategy fixes
- Learn from other operators in the room — what's working in their markets
- Every call recorded and added to the library
Full Training Library
A growing vault of trainings you can watch anytime, share with your team, and revisit when you need it.
- Full SEO training
- Facebook Ads training (ground up)
- Marketing fundamentals — brand, GBP, FB page, the basics done right
- 90-Day SEO Checklist + every freebie we've ever released
- New trainings added every single month
Deep-Dive Masterclasses
A few times a year, we run multi-hour trainings where we take one topic — paid ads, SEO, CRM/processes, or a specific marketing channel — and give you the framework for how to make that channel even better in your business (or launch it for the first time).
- Recorded and added to your library forever
- Exclusive early access before we release trainings publicly
- Same depth as a $500–$2,000 standalone workshop
Private Online Community
Ask questions between calls, post wins, trade what's working in your market. Not a dead Facebook group — a place where operators actually show up.
- Direct access to me and my team
- Other investors and home service operators dialing in their marketing
- Share KPIs, ad creative, SOPs — everyone gets sharper together
Who is Caleb Luketic?
I'm not a guru. I'm an operator.
I've built multiple 7-figure businesses from the ground up, and have run marketing and consulted for 7 and 8-figure companies like Results Driven, Simple CFO, and hundreds of others.
I run Favor Home Solutions, a real estate investment company in East Tennessee where we do it all — wholesaling, creative financing, subject-to, owner financing, rentals. In 2025 we locked up 154 contracts and we're on pace to break that in 2026.
I also run Steel Marketing, a digital marketing agency that works exclusively with real estate investors and home service businesses. Every strategy I teach in the mastermind, I'm running in my own companies right now — not pulling from a playbook I wrote five years ago.
Built For Operators.
Not Spectators.
If you're running (or trying to run) real lead-gen for a real business, this is built for you. If you just want to watch courses and never ask a question, it's probably not.
Real Estate Investors
- Wholesalers, flippers, and creative finance buyers
- Solo operators or teams running multiple channels
- Investors spending money on marketing but unsure what's working
- Anyone wanting to lower cost per contract and tighten CRM follow-up
Home Service Businesses
- Roofers, contractors, HVAC, remodelers, landscapers, and more
- Business owners running Google Ads, SEO, or Facebook
- Operators who want better phone calls and higher-intent leads
- Anyone scaling past word-of-mouth into real lead generation
$197/mo.
Locked in For Life.
This is ground-floor pricing. As the library grows and the group fills up, the price goes up — but if you lock in now, you stay at $197 forever.
- Weekly live Zoom coaching call with me and my team
- Live Q&A on your campaigns, KPIs, and CRM
- Quarterly multi-hour deep-dive masterclasses
- Full SEO + Facebook Ads training library
- All freebies: 90-Day SEO Checklist, KPI Tracker, ad swipe files
- Private community + direct access to me and my team
- Every call recorded — library grows every month
- Early access to new trainings before the public
The No-Risk Guarantee.
Show up to the calls. Watch the trainings. Post in the community. If you don't feel like it's one of the best investments you've made in your business — I'll refund you. No questions, no hoops, no awkward emails.
You either find value in it or you don't pay for it. Simple as that.
Questions? We've Got You.
When is the weekly call?
The weekly Zoom call runs every week on a set day and time (announced at the start of each month — adjustments only made for major holidays). Every call is recorded and posted in the library the same day, so if you miss it live, you catch up on your own time.
Am I locked into a contract?
No. There are no contracts. It's month-to-month and you can cancel anytime from your account. The only thing that's "locked in" is your price — $197/mo stays $197/mo as long as you're a member, even after the public price goes up.
What's the money-back guarantee?
If you show up and don't find value, reach out and you get your money back. No hoops. I'd rather refund someone than keep money from someone who isn't getting value.
One note: refunds cover the current month only — not the entire time you've been a member. For example, if you've paid for three months and cancel during month 3, you'll be refunded for month 3, not months 1 and 2.
Is this just for real estate investors?
No. Real estate investors and home service businesses are the primary audience because that's who I work with every day — but the marketing fundamentals (KPIs, channel dial-in, ad strategy, SEO, CRM) apply to most local lead-gen businesses.
Can my team join the calls too?
Yes — bring your marketing person, your ops lead, your VA, whoever runs your campaigns. Your $197/mo covers your team on the live calls and inside the training library.
How is this different from a course or other coaching programs?
Courses are one-way. This is live, interactive, and ongoing. You get the trainings and weekly access to ask questions, get campaigns reviewed, and keep moving forward instead of getting stuck on week 3 of a course you'll never finish.
This is also not a 1-on-1 program. I charge $6,000+ per month for businesses that want me directly in their company on a 1-on-1 basis. The mastermind gives you the same experience, the same frameworks, and the same potential results — from someone who's been in the business for over a decade and helped grow multiple 7 and 8-figure companies — at a fraction of the cost. If you implement what we teach, the ROI speaks for itself.
Is the price really going up?
Yes. $197/mo is ground-floor pricing while I build this out. As the library grows and the group fills, the price will go up for new members. Anyone who joins at $197 stays at $197 for as long as they stay subscribed.
What if I'm brand new to marketing?
Perfect. The library starts from the absolute basics — setting up a Google Business Profile, building a Facebook page, brand fundamentals — all the way through advanced paid ads and SEO. You'll have a clear path whether you're starting from zero or scaling an existing machine.
Stop Guessing.
Start Dialing It In.
$197/mo for a marketing coach, a weekly Q&A, quarterly masterclasses, a full training library, and a room full of operators grinding on the same problems. Locked in for life. No contracts. Money-back guarantee.